If you’ve been running Facebook or Instagram ads using the same boring video templates from 2022—bad news: your results are probably dropping.
But the good news? Meta (formerly Facebook) has released a powerful new update in 2025: AI-powered video ads. And they’re changing how businesses in Malaysia create, scale, and optimize ads—without needing a full video production team.
In this blog, I’ll break down what Meta’s AI video ads are, how they work, and how Malaysian SMEs, marketers, and content creators can use them to stand out in the feed and drive real results.
1. What Are Meta’s AI Video Ads?
Meta has officially rolled out AI-assisted tools that automatically generate or enhance video ads for Facebook and Instagram.
Think Canva meets ChatGPT—except it turns your existing photos, text, or even URLs into scroll-stopping short videos using AI.
What It Can Do:
- Turn static images into animated video ads
- Automatically generate captions and call-to-actions
- Add transitions, branding elements, music, and voiceovers
- Localize language (e.g., generate Malay subtitles for your ad)
💡 You can do this directly in Meta Ads Manager—no editing software needed.
2. Why This Update Matters for Malaysian Businesses
Let’s be real. Most SMEs here:
❌ Don’t have a video team
❌ Rely on freelancers or interns to make reels
❌ Struggle to scale consistent video content
Now, with AI video ads:
✅ You can generate 10+ video variants from a single product photo
✅ You save costs (no videographer required)
✅ You run more tests (which = faster data, better ROI)
3. How to Use AI Video Creation in Meta Ads Manager
Step-by-Step:
- Go to Meta Ads Manager
- Create a campaign (e.g., “Leads” or “Sales”)
- Upload your basic visual asset (e.g., product photo)
- Click “Turn this into a video” (AI will suggest formats)
- Select from templates or let Meta auto-generate
- Customize text, logo, audio, and call-to-action
- Preview and publish!
💡 This feature works best for reels, stories, and feed placements.
4. What Kinds of Businesses Should Use AI Video Ads?
Honestly—every local business that wants to increase engagement or sales without spending hours on content creation.
Top Malaysian Use Cases:
- Restaurants: Turn menu photos into daily promos
- Beauty salons: Showcase before-after with transitions
- Tuition centres: Convert testimonials + class snapshots into trust-building videos
- eCommerce: Animate product showcases for catalog ads
- Property agents: Convert listing images into virtual walk-throughs
💡 The more visual your business, the more powerful this tool becomes.
5. Best Practices to Make Your AI Video Ads Work
Just because AI is helping doesn’t mean you can ignore good creative practices.
Do This:
✅ Add a strong hook in the first 3 seconds (“Stop scrolling!” or “Limited time offer!”)
✅ Include branding (your logo or slogan)
✅ Use subtitles (Meta auto-generates—but review them!)
✅ Keep videos under 15 seconds for Stories/Reels
✅ End with a clear CTA: “Book now,” “Shop today,” “Send us a DM”
6. Combine with Advantage+ (Automated Creative Testing)
Meta’s Advantage+ creative feature works beautifully with AI video ads. It will test:
- Multiple headlines
- Video versions
- CTA buttons
- Thumbnail images
And automatically prioritize the one that performs best for your audience.
💡 In Malaysia, campaigns using Advantage+ with AI videos are seeing up to 2.4x better ROAS, especially for retail and beauty sectors.
7. Case Study: How a Klang Valley Beauty Brand Used AI Video Ads
One of our clients—a facial centre in Subang—used Meta’s AI video tool to turn:
📸 5 before-after treatment photos
✍️ A short testimonial
🎵 A royalty-free track
…into a 15-second Instagram Story ad.
Result?
✅ CPC dropped from RM1.80 to RM0.72
✅ ROAS improved 2.3X
✅ More DMs from curious prospects asking for promo codes
💡 They didn’t shoot a single new video. Everything came from old content + Meta AI.
8. Limitations You Should Know
This is still AI—so don’t expect Hollywood results.
⚠️ Sometimes the transitions or text placement aren’t perfect
⚠️ Voiceovers can sound robotic (especially in Bahasa)
⚠️ You should still check tone and layout before publishing
Use AI to speed up your creative process, but always review and refine manually.
Conclusion
Meta’s AI video ads are a game-changer for local advertisers. Whether you’re a solo entrepreneur, part of a marketing team, or running your own brand, this tool helps you create more content, faster—without burning out or hiring a team.
2025 is the year to stop saying “I’m not good with video” and start using the tools Meta is literally handing to you.
Want to run video ads that convert in Facebook & Instagram feeds?
Join my Facebook Ads course and get templates, tutorials, and insider tips to dominate with video—even if you’re a total beginner.
